HLJ Review: Anime Toys and Merchandise Plus More

Despite being a Japanese creation and often associated with Asia, Anime is a worldwide phenomenon. You can find hardcore fans of anime from India to as far as Los Angeles, including all the countries in-between. But besides the entertainment you may find on the television, in the movies or in comics, anime toys are also a huge hit with fans throughout the world. It’s no surprise that this popular form of entertainment should also produce popular merchandise. Thus, many people are purchasing anime products in many stores, plus through websites. In regards to online purchases, one particular website which we at Filmbiz would like to introduce to you today is HLF (Hobby Link Japan). If you haven’t heard of this site already and you happen to be a big fan of anime, this website may become your go-to place for all your anime merchandise.

This company was founded back in 1997, and in its most basic form, it sells toys, games, and other fun merchandise, all related to anime or Asian entertainment. There is still a lot to find out about the site, which is why we at Filmbiz are here to investigate with our review. HLJ sells many of the most popular items in anime entertainment, and it exceeds more than just anime-related items. If you are in any way inclined to Asian entertainment and toys, games or other fun goods, this website is certainly worth checking out. The website itself dons the slogan “the world’s finest hobby kits, figures, and toys”. So, if you are collecting or you simply want to purchase a gift for somebody else, HLJ has a wide range of items that should interest you.

HLJ Review: Anime Toys and Merchandise Plus More

The following review is a complete inspection of the official HLJ website, in which we have analyzed all areas of the website, drawing out all the best and worst (if any) aspects of the site, as well as the important information you need to know when using the website.

Do I Have To Sign Up In Order To Use This Site?

In order to purchase anything from this website, you must sign up. In order to sign up, you can do this in one of two ways. You can either select ‘Log In’ at the homepage and proceed to create a new account. Alternatively, you can select the item you want to purchase and attempt to check out, at which point you will be prompted to sign up. When signing up, you will have to provide your basic information, such as name and address, as well as your billing information. This may take a few minutes, but once it is complete you can purchase items much quicker. Furthermore, and importantly, signing up to this website is completely free.

Can Anybody Use This Site?

Yes, anybody can use this website and purchase, because HLJ offers international shipping. All orders are shipped from their storehouse in Japan, which may mean longer shipping times and bigger shipping costs. For more information on delivery and shipping, see the paragraph below.

What Exactly Is On Sale At Hobby Link Japan?

“The world’s finest hobby kits, figures, and toys”. To be more specific, you can browse the categories which can be found on the left side heading. These categories include action figures, aircraft items, anime figures, apparel, books, cards, cars and bikes, domestic items, dolls, puzzles, and much more. You can view some of the most popular items from the homepage. On the other hand, if you already have something in mind, just use the search bar at the top of the page. It’s also worth trying the ‘latest sales’ page. In sum, there are hundreds, perhaps thousands of great anime or Asian figures, toys and other fun items.

Shipping and Delivery Information

All orders are shipped from Japan, and international shipping is available. The website claims that the costs for shipping may cost more than the average domestic mail order. However, HLJ has a ‘private warehouse system’ which allows you to either bunch orders together or to split them into separate deliveries. As for the delivery times, HLJ states that you should receive your order within 10 – 30 working days for standard shipments, 2 – 7 working days for Express shipments, and 2 – 5 working days for DHL Express or FedEx Economy courier shipments to most countries. There are several alternative methods of shipping. Other methods for shipping include FedEx economy, DHL express, express international shipping, and more.

The costs for shipping and deliveries is not stated in the information section of the website. However, using common sense and experience as a measure, the costs for delivery should depend on your location and your chosen method of delivery.

Returns and Refunds Information

Prior to any cancellations, returns or refunds, the website stresses that you must first contact them. HLJ will authorise a refund or return if the item is in saleable condition and the refund or return has been made within 10 days of the delivery date. The website also states that they do not cover the shipping charges back to Japan. The customer is solely responsible for this. On the other hand, if a refund or return is being requested due to shipping damages or a defect in the item, HLJ will issue a full refund and pay for the shipping charges back to Japan. Please bear in mind that all payments and refunds will be in Japanese YEN only. Furthermore, private warehouse items cannot be cancelled because they are already paid for. They can, however, be returned and refunded.

Anything Else Mentioning?

If this website interests you, you can also view Hobbylink TV. This site is an off-shoot of HLJ, and it showcases videos, ideas, and other interesting things from the people at HLJ. There is also a Hobbylink blog at the bottom of the page. These blogs and reviews are useful if you are a fan of anime television and series.


All in all, HLJ has a great selection of toys, figures and other gadgets that are worth a look at. Try it now and see what it can do for you.

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